Privacy Policy
Last updated November 2026
What we collect
When you submit the free guide form we store the first name and email address you enter, the date of submission, the marketing consent choice you made (including its timestamp and the exact wording you saw), the campaign parameters in the link you arrived from, the landing page variant, and a coarse device type. We also record funnel events such as page views and affiliate link clicks.
Why we collect it
Your email address is used to deliver the resource you requested. If and only if you ticked the optional marketing consent box, we also send occasional water preparedness information and product recommendations, which you can stop at any time. Campaign and click data is used to understand which advertising sources bring people to the site.
Consent is separate and recorded
Requesting the free guide does not subscribe you to marketing email. That is a separate, optional choice, and we keep a record of the choice you made, when you made it, and the wording you agreed to.
Unsubscribing
Every promotional email includes an unsubscribe link. Using it updates your record immediately, cancels any queued promotional messages, and stops future promotional email. Delivery of the free guide itself is transactional and is not affected by an earlier marketing choice.
Third parties
Email delivery is handled by the platform that hosts this site. We do not sell or rent subscriber lists. If advertising tags such as Google Analytics, Google Tag Manager, Meta or Pinterest are enabled, they receive page-level events only — never names or email addresses.
Data retention and access
Subscriber records are kept for as long as the resource and any consented communication remain relevant. Subscriber data is private: it is not exposed through any public page or public API, and access is limited to the site administrator.
Your choices
You can unsubscribe at any time from any email. To ask about the information held about you, or to have your record corrected or removed, use the contact address on this page.
Contact
A contact email address is being configured for this site and will be published here.